Marketing Specialist (ANZSCO 225113)
A Marketing Specialist identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services. This page summarises the ANZSCO classification, VETASSESS information and published occupation-list placement for ANZSCO 225113, with source and check dates. It makes no determination about any individual.
ANZSCO classification reference. List and visa sources may use different classification editions; this page does not classify an individual's work.
At a glance
- ANZSCO code
- 225113
- Occupation
- Marketing Specialist
- Assessing authority
- VETASSESS
- VETASSESS
- Group B (professional occupations)
- Qualification level
- AQF Bachelor degree or higher (as VETASSESS states it)
- ANZSCO skill level
- 1
- Occupation lists (LogiVisa dataset)
- CSOL, STSOL
- Sources checked
- VETASSESS 23 October 2026; dataset 9 July 2026
Occupation description
ANZSCO 225113 Marketing Specialist sits in unit group 2251 (Advertising and Marketing Professionals), alongside 225111 Advertising Specialist, 225112 Market Research Analyst and 225114 Content Creator (Marketing).
Roles considered suitable under ANZSCO 225113
VETASSESS identifies these job titles as suitable under this code:
- Marketing Consultant
- Marketing Coordinator
- Marketing Officer
- Brand Manager
- Category Manager
- Product Manager
- Sales Promotion Officer
Roles VETASSESS does not consider under ANZSCO 225113
VETASSESS does not consider the following occupations under ANZSCO 225113. According to VETASSESS, these occupations are classified elsewhere in ANZSCO.
- Market Research Analyst
- Advertising Specialist
- Sales and Marketing Manager
- Technical Sales Representatives
- Sales Workers
Source: VETASSESS · checked 23 October 2026
Marketing Specialist skills assessment — VETASSESS
VETASSESS assesses ANZSCO 225113 and places Marketing Specialist in Group B, with a qualification comparable to an AQF Bachelor degree or higher. VETASSESS considers both the qualification and the employment.
The four VETASSESS pathways, in summary
VETASSESS sets out four pathways. In each, the employment must be at an appropriate skill level, undertaken for at least 20 hours a week. This summary does not say which pathway applies to any individual.
- Pathway 1: a Bachelor degree or higher in a highly relevant field, plus at least 1 year of highly relevant post-qualification employment within the last 5 years.
- Pathway 2: a Bachelor degree or higher that is not in a highly relevant field, plus an additional highly relevant qualification at AQF Diploma level or above, plus at least 2 years of relevant post-Bachelor employment.
- Pathway 3: a Bachelor degree or higher that is not in a highly relevant field, with no additional highly relevant qualification, plus at least 3 years of relevant post-qualification employment.
- Pathway 4: a Bachelor degree or higher, with or without a highly relevant major, assessed with the pre-qualification methodology: at least 6 years of appropriate-level employment overall, including at least 1 year of highly relevant employment within the last 5 years.
Fields of study VETASSESS considers
VETASSESS identifies these fields as highly relevant: Marketing, Advertising, Business Communications and Public Relations.
Business Management and Business and Commerce qualifications may be considered case by case, where the qualification shows sufficient relevant content. This page does not say whether any particular qualification will be accepted.
- Marketing
- Advertising
- Business Communications
- Public Relations
Employment that VETASSESS does not accept
According to VETASSESS, positions based in a front-line retail setting, or mainly involving regular direct client transactional interaction, are not accepted as Marketing Specialist employment for this assessment. This is VETASSESS assessment information, not a visa decision.
Typical duties (paraphrased)
- Develop marketing objectives, policies and programs that support an organisation's growth.
- Identify market opportunities, including by commissioning or using market research.
- Advise on the product mix and on pricing.
- Advise on advertising and sales promotion, and on selling and distribution channels.
- Prepare marketing plans and develop campaign ideas.
- Analyse data to inform marketing decisions and measure results.
- Work with agencies and vendors to deliver campaigns.
- Advise on digital marketing, including SEO, social media and analytics.
Marketing Specialist vs Advertising Specialist vs Market Research Analyst
VETASSESS treats these as three separate ANZSCO occupations. At a high level, as VETASSESS describes them:
- Marketing Specialist (225113): broader marketing scope, including product, pricing, promotion, selling and distribution.
- Advertising Specialist (225111): focuses mainly on advertising planning, campaigns, content placement and production.
- Market Research Analyst (225112): focuses mainly on quantitative and qualitative research, consumer behaviour, trends and market analysis.
Neither description makes one occupation better than another. Which one fits a person's work is a matter for the assessing authority.
Published occupation-list placement
Marketing Specialist appears on CSOL, STSOL (CSOL is the Core Skills Occupation List; STSOL is the Short-term Skilled Occupation List). These lists are used in published visa-program rules, and the Home Affairs list row names subclasses 190, 491, 482, 186, 407, 489, 494. Other requirements still apply.
Source: LogiVisa occupation dataset 9 July 2026 · Department of Home Affairs. The subclasses are those named in the Home Affairs list row held by LogiVisa. The Home Affairs lists are authoritative and change over time.
Visa-specific occupation caveats: subclass 482 and 186 instruments
This is separate from the VETASSESS skills assessment above. The legislative instruments that specify the Core Skills Occupation List for the Subclass 482 (Skills in Demand, Core Skills stream) visa and for the Subclass 186 (Employer Nomination Scheme) visa list ANZSCO 225113 Marketing Specialist with applicable circumstances 6 and 11. The Home Affairs list row marks the same two visas (482 Core Skills and 186 Direct Entry) with "caveats apply".
In both instruments the circumstances concern the position in which the person is to work. Where a circumstance listed against the occupation applies to that position, the instrument says the occupation does not apply to the person. Other conditions of each visa still apply, and this page does not decide whether any position or person is affected.
The circumstances listed against 225113, in the instruments' own wording (English):
- Circumstance 6Concerns a position in a front-line retail setting, one that mainly involves regular direct client transactions, one that mainly involves selling educational courses to individual students, or a call-centre position without significant technical product knowledge.Instrument wording (English):The position: (a) is based in a front-line retail setting; or(b) predominantly involves direct client transactional interaction on a regular basis; or(c) predominantly involves selling educational courses to individual students; or(d) is based in a call centre and does not require a significant technical knowledge of products.
- Circumstance 11Concerns a position in a business with an annual turnover of less than AUD1,000,000.Instrument wording (English):The position is in a business that has an annual turnover of less than AUD1,000,000.
How this differs from the VETASSESS employment exclusion
The VETASSESS exclusion above (front-line retail or regular direct client transactional employment is not accepted as Marketing Specialist employment) is part of VETASSESS's skills assessment. It decides what employment VETASSESS counts.
Circumstances 6 and 11 are made in the visa instruments and concern the nominated position, including, for circumstance 11, the size of the business. The two sets of rules cover some similar ground but are made separately; a result under one does not settle the other.
Both instruments define ANZSCO as the ABS classification in force on 23 November 2022. The Home Affairs list links the ANZSCO 2022 classification for subclasses 186 and 482 and the ANZSCO 2013 classification for other visas; the code for Marketing Specialist is 225113 in each.
General information from published instruments, not advice about a position or a person. Instruments are amended over time: check the current versions on legislation.gov.au and the Department of Home Affairs.
Sources:Migration (Specification of Occupations—Subclass 482 Visa) Instrument 2024 (LIN 24/089), Compilation No. 3, 2025-11-07Migration (Specification of Occupations and Relevant Assessing Authorities—Subclass 186 Visa) Instrument 2024 (LIN 24/093), Compilation No. 4, 2026-03-28Checked 31 October 2026
State and territory nomination research
No state or territory entries are held for ANZSCO 225113. Check each state's official page.
State nomination researchIdentity
| Fact | Value | Source | Data verified |
|---|---|---|---|
| ANZSCO code | 225113 | ABS ANZSCO | |
| Occupation title | Marketing Specialist | ABS ANZSCO |
Skills assessment
| Fact | Value | Source | Data verified |
|---|---|---|---|
| Assessing authority | Vocational Education and Training Assessment Services (VETASSESS) | VETASSESS — Am I Eligible to Apply with My Professional Occupation (fees & document guide) + VETASSESS Pathway 1/Pathway 2 Trade Skills Assessment guides |
National list placement
| Fact | Value | Source | Data verified |
|---|---|---|---|
| National skilled occupation lists | Core Skills Occupation List (CSOL); Short-term Skilled Occupation List (STSOL) | LogiVisa occupation dataset; Home Affairs lists |
Frequently asked questions
What is ANZSCO 225113?
ANZSCO 225113 is the Marketing Specialist occupation in the Australian and New Zealand Standard Classification of Occupations. It describes people who identify market opportunities and advise on plans for pricing and promoting an organisation's goods and services.
Who assesses Marketing Specialist?
VETASSESS assesses ANZSCO 225113 and places it in Group B. Its page sets out the assessment requirements; this page does not decide how an individual would be assessed.
Is Marketing Consultant included under 225113?
VETASSESS names Marketing Consultant among the job titles it identifies as suitable under ANZSCO 225113. Whether a particular person's work matches is a matter for the assessing authority.
Is Marketing Coordinator included?
VETASSESS also names Marketing Coordinator among the suitable job titles under ANZSCO 225113. The assessing authority decides how any individual's work is treated.
Is Brand Manager included?
VETASSESS lists Brand Manager among the suitable job titles under ANZSCO 225113, together with Marketing Consultant, Marketing Coordinator, Marketing Officer, Category Manager, Product Manager and Sales Promotion Officer.
What qualification level does VETASSESS reference?
VETASSESS states that this Group B occupation requires a qualification comparable to an AQF Bachelor degree or higher. It considers the qualification and the employment.
What fields of study are highly relevant?
VETASSESS identifies Marketing, Advertising, Business Communications and Public Relations as highly relevant. Business Management and Business and Commerce may be considered case by case where the qualification shows sufficient relevant content.
How is Marketing Specialist different from Advertising Specialist?
As VETASSESS describes them, Marketing Specialist has a broader scope that includes product, pricing, promotion, selling and distribution, while Advertising Specialist focuses mainly on advertising planning, campaigns, content placement and production. VETASSESS does not consider Advertising Specialist under ANZSCO 225113.
How is it different from Market Research Analyst?
As VETASSESS describes them, Market Research Analyst focuses mainly on quantitative and qualitative research, consumer behaviour, trends and market analysis. VETASSESS does not consider Market Research Analyst under ANZSCO 225113.
Which published occupation lists include Marketing Specialist?
In LogiVisa's occupation dataset dated 2026-07-09, ANZSCO 225113 appears on the CSOL (Core Skills Occupation List) and the STSOL (Short-term Skilled Occupation List). The Home Affairs lists are the authoritative source and change over time.
Is Marketing Specialist used in Australian skilled visa programs?
Marketing Specialist appears on published occupation lists that are used in Australian skilled visa program rules; see the related visa research on this page. Occupation-list inclusion does not decide an individual's visa, nomination, sponsorship or permanent residence outcome.
Do the 482 and 186 visas restrict Marketing Specialist beyond the skills assessment?
The published Core Skills Occupation List instruments for subclass 482 and subclass 186 list ANZSCO 225113 with applicable circumstances 6 (including a front-line retail setting or predominantly direct client transactional interaction) and 11 (a business with annual turnover under AUD1,000,000). Where a listed circumstance applies to the position, the instrument says the occupation does not apply. These are separate from VETASSESS's employment requirements, and this page does not assess any position or person.
Does being on an occupation list mean I get permanent residence?
No. Appearing on an occupation list is published information about the occupation, not a decision about a person. Other requirements still apply.
Sources:VETASSESSDepartment of Home AffairsABS ANZSCOChecked 23 October 2026
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Start AssessmentSources and dates
Occupation list placement: dataset dated 2026-07-09.
Assessing authority details last verified 2026-08-04.
Official list: Department of Home Affairs, Skilled Occupation List
Occupation titles and task descriptions are based on the Australian Bureau of Statistics (ABS) ANZSCO, 2013, Version 1.3. ABS ANZSCO
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